ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep#3 Future-Proofing Your Strategy Department"
Episode Synopsis
Our guests are from ADWEEK top agencies, Jeff McCrory, CSO, MischiefUSA, Lee Maicon, CSO, The Community and John Doyle, EVP Brand Strategy at Colle McVoy. We talk about whether strategy is adding value when so much is so unimpressive and about the need for the U.S. to establish universal effectiveness principles. Thanks to Tracksuit and WARC for sponsoring this series.
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