ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "A strategist talks with Byron Sharp"
Episode Synopsis
Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like that about him. He lives in a black and white world, so no apologies to those who live in the gray.
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