ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "2024 Media Highlights with Michael Beach"
Episode Synopsis
We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution) and The Master of Advertising Effectiveness Program (MAE.academy) for supporting this episode.
More episodes of the podcast On Strategy Showcase
Live from Dallas: Ideas Born in Texas
05/10/2025
On the Spot this month: GAP and Chili's.
21/09/2025
In God we trust