Finding the right solver to plan campaigns

15/02/2022 13 min
Finding the right solver to plan campaigns

Listen "Finding the right solver to plan campaigns"

Episode Synopsis

David Huygens, Senior Product Manager at OMP and an expert in all things solver, was intrigued by the campaign planning problem when he first started working at OMP. What followed was a multi-year journey to finding the best methods for solving the campaign planning problem, drawing upon everything from mixed-integer programming to heuristics.