LTK is teaming up with The Bachelor to turn binge-watching into shopping. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down how this partnership modernizes product placement with real-time affiliate links and seamless in-app shopping. Could this model reshape the future of commerce on TV—and are Bachelor fans ready to shop while they watch?

📺 Can reality TV drive real-time retail?

⏱️ Time Stamps:

0:00 – LTK and The Bachelor launch shoppable social commerce experience
0:34 – $5B in sales, 40M monthly shoppers on LTK
1:12 – Chris on product placement evolution & affiliate revenue aggregation
2:20 – Will fans actually shop?
2:56 – Strategic edge: no brand contracts required
4:02 – Endless catalog access and retroactive content monetization
4:43 – Potential long-term value and traffic funnel
5:02 – The looming question: LTK vs. Google Lens and evolving shopping habits

#thebachelor #ltk #socialcommerce #ShoppableTV #retailinnovation #affiliatemarketing #influencers #RealityTVShopping #RetailFastFive #omnitalk

For the full episode head here: https://youtu.be/AUSpdi73JPk

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