Is your brand just looking good or is it actually making you money? In this episode of Olive Insights, Sarah Petty is joined by Kylie D’Costa, CEO and owner of Beyond The Logo, to unpack how branding can become your most valuable business asset. They explore how to measure the financial value of branding, common mistakes to avoid, and the right time to refresh your brand.From shifting the mindset that branding is “just a logo” to building consistency across your customer journey, Kylie shows how business owners can make their brand work harder and generate measurable returns.In this episode, Kylie shares:Why branding is more than visuals and taglinesHow to know if your brand is creating financial valueThe role of consistency across the entire customer journeySigns your brand is confusing customers and costing you salesHow to monetise brand assets and avoid breaking trustWhen to consider a brand refresh or full rebrandThe common branding mistakes businesses makeWhy your brand should guide all your other business decisionsGuest bio: After leading end-to-end customer strategy for one of Australia’s largest corporates, I left the big business world to help small and scaling businesses build brands that actually work. At Beyond The Logo, we focus on turning your brand into your most valuable business asset — one that drives revenue, creates standout customer experiences, and supports growth. I’m passionate about helping business owners stop wasting time on “just looking good” and start monetizing what makes them truly different.Where to find Kylie:Website: Beyond The Logo LinkedIn: Beyond The Logo, Kylie D'Costa About Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Ver todos los episodios