Transparency, trust, and transformation at the Better Business Bureau of Central Oklahoma. How does an Oklahoma organization anticipate its 90th birthday? In the case of the Better Business Bureau of Central Oklahoma, it stays true to the core values established in 1930 while continually adapting its services to the business community. “Transparency is one of the core values of our business,” says Kitt Letcher, the CEO and President of the Bureau. “And our standards of trust must be met before a business can earn BBB accreditation. But we’re also really trying to transform our image to business owners.”“We’re really trying to transform our image to business owners. We want them to see us as a resource for helping and/or stabilizing their businesses.” Recorded November 13th, 2019. Interview by Pritch Pritchard for The Golding Group.

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