Hasna Kourda’s journey begins with a family tradition on a small island in Tunisia and unfolds into an award winning fashion-tech start-up. From her grandmother’s handcrafted rugs to winning the LVMH Innovation Grand Prize, Hasna’s story is one of heritage, intuition, and a clear-eyed mission to repair what the industry has long overlooked.In this episode, we dive into the origins of Save Your Wardrobe, the hidden vulnerabilities of global supply chains, and why the future of fashion depends on after-sales, care, and repair. Hasna shares the early pivots, the realities of building a company with her husband, what COVID revealed about the industry, and the emotional intelligence required to bring reluctant stakeholders on board. We also explore how AI is reviving lost craft, what brands are finally waking up to, and what it truly takes to build a resilient, meaningful business in fashion today.A conversation about heritage, innovation, patience, and the quiet force behind a founder who is reshaping the future of fashion from the inside out.❤️ Enjoying the show? Follow us for more honest founder stories.Instagram: @ohshecandriveMore from Hasna &Save Your Wardrobe: @saveyourwardrobe

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