Michael McCormack is the Managing Director of Milieu, a creative property development company based in Melbourne. Milieu are known for their award-winning projects such as Napier Street by Edition Office, Whitlam Place by Freadman White and Breese Street by DKO and Breathe Architecture.In this episode, Michael and I spoke about:How Milieu commissions a broad range of content such as photography, film, modelmaking and graphic design as the foundation of their marketing and content strategy.The qualities Michael looks for in an architecture practice they are considering for one of their multi-residential projects.Why Michael believes it’s important to tell the stories of their project occupants years after they have moved in, rather than just focusing on the perfect image once the project is completed.The steps Milieu took to better understand their values as a company, and how they communicate that to the public through their marketing.If you’d like to learn more about Milieu, you can visit milieuproperty.com.au or follow them on Instagram @milieupropertyIf you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

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