EAB’s Madeleine Rhyneer and Michael Koppenheffer discuss findings from a new EAB research effort and a related paper titled, “Recruiting in an Era of Channel Overload: How to Optimize Your Audience Strategy to Achieve Enrollment Success.” They highlight valuable but lesser-known sources of data on prospective students, as well as ways that virtual tours and other online recruiting tools are creating new opportunities to engage and build affinity with those students. Michael and Madeleine also explain why helping students and their families become more sophisticated and more thoughtful about their college search will ultimately help you enroll more right-fit students that persist and thrive at your institution.

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