Summer melt is a challenge that every admissions team understands and works hard to address, even during the best of times. With in-person orientation and other large gatherings still limited at many colleges, this summer will prove exceptionally challenging. Enrollment leaders from Robert Morris University and the University of Louisville join EAB’s Madeleine Rhyneer to talk about what they learned during last summer’s campus closures. They also share strategies for engaging students and families this summer, and for mixing on-campus events with virtual meet-ups to boost yield.

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