Listen "EP35: B2IT and the lost discussion on Search"
Episode Synopsis
Marijn and Steve prepare for the Microsoft Virtual Marathon Speakers event by discussing their upcoming sessions on Working with the Business for Search and the future Project Cortex product sets.
They compare B2B and B2C concepts around partnerships and suggest that B2IT is the coming partnership of the future. For success IT will need to depend on deep Transparent relationships with the business as cloud services bed down as a solid strategy and changes the need for real time requirements.
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