Ep 132: Are brands becoming TV shows? - with Miranda Shanahan, brand consultant

11/12/2024 29 min

Listen "Ep 132: Are brands becoming TV shows? - with Miranda Shanahan, brand consultant"

Episode Synopsis

On this episode I’m chatting with Miranda Shanahan a very excellent brand consultant and we’re discussing whether brands are becoming TV shows?

We touch on the evolving landscape of brand marketing, the impact of platforms like TikTok and Instagram on content distribution, the role of brand hosts, how brands can create compelling content on a budget, the significance of targeting niche communities for brand relevance and whether brands are indeed becoming TV shows?

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