Off The Shelf is an educational journey for writers (both self- and traditionally published) and publishers sponsored by The Wayne Hastings Company. With practical tips from over thirty years experience as a publishing executive, author, book retailer, and publishing consultant, Wayne Hastings will dive deeply into the many facets of developing, writing, marketing, and selling a book. Each of the 10-to-20 minute episodes are in fact short, fast-paced, and conversational mentoring sessions that will help you keep your focus, increase your confidence, and bolster your creativity while helping your write, market, and sell your books.

Latest episodes of the podcast Off The Shelf

• 4 Steps To Creating An Effective Marketing Strategy
• 3 Ways To Create A Successful Marketing Strategy
• Writing Quality
• The Importance of Learning From Other Writers
• Developing Reader Relationships
• 3 Ways Professional Writers Can Earn A Living
• 6 Tips On How To Make Excellent Promotional Materials
• Reader Engagement - Part 5: DIY Marketing
• Reader Engagement - Part 4: Access To Your Content
• Reader Engagement - Part 3: How Readers Engage With You
• Reader Engagement - Part 2: Response To Your Content
• Reader Engagement - Part 1: Overview
• Why Do You Need An Audio Book?
• 3 - 2 - 1 Blast Off
• 3 Phases of Marketing
• 10 Tips To Make Extra Income At Speaking Events
• Let's Talk Marketing
• 7 Steps To Build Your Author Brand
• Overcoming The Agony Of Getting Started
• 10 Questions To Ask Before You Start Writing
• The Biggest Challenge of Book Publishing
• 3 B's of Self-Publishing
• Escaping The Correction Trap