ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Patrick Hanlon on his new book, Primal Branding"
Episode Synopsis
Join Patrick Hanlon, senior advertising executive and founder of Thinktopia, as he sits down with The Conference Board Marketing Institute Leader, JP Kuehlwein, to discuss his latest book which reveals seven definable assets that together construct the belief system that lies behind and differentiates every successful brand from those that are less effective – whether it's a product, service, city, personality, social cause, or movement.
More episodes of the podcast Off The Shelf
Hortense le Gentil on her book: Aligned
21/06/2022
Think Like a Breadwinner
07/03/2022
In God we trust