Today I discuss the basics of the razor and blades business model. This is the model where you give away or sell at a low price point even at or below cost to create a demand for a high margin item that you need to make it work. The model is from Gillette and is about selling relatively low priced razors, in order to hook the customer on buying the expensive blades. There are good and bad points to this model, and it is worth examining.Ask Lonely Planet: how do I cope with little to no travel?For my previous podcast click here. The Proper EquipmentGet your free 1/2 hour consultation by using our contact page.To transcribe your work, Happy Scribe.coJoin the O’Connor Bootstrap Podcast FB group by clicking HEREThanks for listening to the O’Connor Bootstrap podcast, an Atheoz business solutions podcast.You can reach out to me at [email protected] If you find value in my podcasts please subscribe and share. Or if you would like to support my work you can use Patreon Atheoz Isaiah O’Connor User 19166559 or Pay Pal paypal.me/IocPodOur sponsorsLearning made easy for the busy entrepreneur, Audible.com For travel guides and information check out Lonely Planet Travel in style with Tilley Or if you need to monetize your content check out AWINUntil next time, I have been,Your Friendly Neighborhood Entrepreneur, Isaiah O’Connor

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