In this episode of Numbers and Narratives, Sean Collins sits down with EJ White, Head of Growth at beehiv, to explore the cutting-edge world of marketing analytics and growth strategies. EJ shares his journey from agency work to leading growth at beehiv, a newsletter-focused email marketing platform that has seen explosive growth. The conversation dives deep into the challenges of communicating marketing impact to stakeholders and the innovative solutions EJ has implemented.A highlight of the episode is the discussion of beehiv's use of advanced media mix modeling through Blue Alpha, a tool that has revolutionized their ability to measure and optimize marketing spend across channels and geographies. EJ provides fascinating examples of how this technology has allowed them to validate the impact of brand marketing efforts, including a successful New York subway campaign.The episode also touches on the importance of authenticity in marketing, the challenges of content creation for experienced marketers, and the value of continuous learning from industry thought leaders. Don't miss out on this opportunity to learn from one of the industry's rising stars - tune in now!Talk to EJ: [email protected] from him: https://www.linkedin.com/in/edwardjwhiteiii/A more casual place to learn from him: https://x.com/ej_beehiivStart a newsletter: https://www.beehiiv.com/Great minds we referenced: https://www.optimizesmart.com/https://www.kaushik.net/avinash/https://www.simoahava.com/

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