This week Josh Cherry, former US Marine and CEO/Founder of Delta Life Fitness, joins us to discuss the importance of nailing your target member persona, creating a memorable client experience, the power of extending your member experience beyond the facility, and how a great member experience can drive fun, community and engagement for you 24/7/375. [1:51] How Josh’s background in the US Marine Corp as a PTI, physical training instructor, inspired his passion for overall wellness. [3:03] When it makes sense to open additional business locations using a licensing model versus a franchising model, and the struggles associated with each one (Josh has 22 licensees and 7 franchise locations for Delta Life Fitness today). [6:07] How it came about that Josh started a female only fitness center. Being passionate about fitness and providing clients solid results only gets you so far when you have to break through the noise of all your competitors. [7:17] The power of digital marketing and how picking one specific target market can help you to be a sucessful with your overall marketing plan and in your business. [8:21] When it comes to developing your target persona and marketing strive for: “Specificity with simplicity." - Josh Cherry [10:10] The importance of building an overall positive client experience, not just being results driven: “People join a studio or gym for results but they stay for the experience.” - Josh Cherry [12:00] Technology applications are huge for client experience in 3 main areas. 1. Easy high tech assessments 2. Technology and immediately following a workout. 3. Community building outside of the gym itself. [14:40] Delta Life’s three standing challenges each year to help build their client experience. [16:16] Josh’s take on the importance of scalability for fitness businesses. [17:21] The advice Josh would give to his younger self for building his fitness business and brand. Learn more about Delta Life Fitness franchising opportunities at https://deltalifefranchising.comScale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. Hosted on Acast. See acast.com/privacy for more information.

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