ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#52: IKEA Effect: We Love What We Create"
Episode Synopsis
Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions.
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The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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