All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots.

April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome

Follow April on Twitter: https://twitter.com/aprildunford

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