The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face. 

John Drury’s blog: https://bit.ly/2XoKiDT 

UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw 

UK’s Covid-19 designs overtime https://imgur.com/koj5lpA 

Richard Chataway’s blog: https://bit.ly/2Vd9SsU 

Professor Chris Witty TV ad: https://bit.ly/2VkuWh4 

Roger Dooley blog: https://bit.ly/3c5BiYu 

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