Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy.But what if your reader magnet doesn't seem to be working?In this week's episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets.You'll learnHow to gather intelligence on your target readerWhat questions you should ask to gather useful dataHow to use that intel to create a reader magnet they'll loveListen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.Support the show

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