Ideas often come from experiencing frustration first hand. That's exactly what happened to Ellie. While giving up alcohol for a month, she got fed up with the lack of options available in lieu of her traditional G&T. That, coupled with career frustration, that she couldn't get a job building a consumer facing brand, led her to create her own. She launched Caleño- a non-alcoholic drinks brand,  to bring more joy to those choosing to go alcohol free. Today, Caleño has both d2c and traditional retail channels: including Sainsburys, Waitrose and M&S and restaurant chainsIn this episode she shares: How she ended up being in the right mindset for entrepreneurshipA pivotal trip to Columbia and how it shaped the brandThe surprise opportunity to launch in their first supermarketLessons learned as a solo founderAnd the time you really don’t want to hear your product is “on fire”Links: https://calenodrinks.com/

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