In this episode of Not a Big Deal, we sit down with Kunal Patel, Chief Revenue Officer at Slate, to explore the evolving role of the CRO and the growing importance of collaboration between marketing and sales. Kunal shares his journey to becoming a CRO, offering insight into the challenges and high expectations of the role. We discuss how marketing’s responsibilities have expanded in today’s business environment, highlighting the critical need for teams to experiment, communicate effectively, and build trust. Kunal also underscores the importance of aligning marketing efforts with revenue objectives and deeply understanding customer needs to ensure sustainable growth.

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