We had the opportunity to speak to Jeff Martin, one of the founders of Brand X Method. Considered to be the most comprehensive, thoughtful and careful coaching program for kids. Jeff with over 40 years of coaching experience takes through the importance of using movement, outcome and play as the foundations for activity. With the challenge of increased sedentary lifestyles and the earlier intensive single sport specialisation, we discuss that children often miss out on the vital broad aspects of exercise and physical expression. Understanding how this can then feed into injury prevention and physical longevity.

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