Ep. 2 - The 6 Principles of Persuasion

25/02/2020 12 min Temporada 1 Episodio 2

Listen "Ep. 2 - The 6 Principles of Persuasion"

Episode Synopsis

What’s the greatest superpower of all time? 🦸‍♂️
According to Robert Cialdini, it’s persuasion.
In his seminal book, Influence: The Power of Persuasion, Cialdini outlines 6 principles of persuasion that have been proven to work time and time again on virtually every human being on the planet.
These 6 principles are:

Reciprocity
Scarcity
Authority
Consistency
Liking, and
Consensus

In this episode of the Noble Growth podcast, Mattimore describes each of these 6 principles and provides examples for how you can use them in your own advertising creatives.
Thanks for tuning in 🚀

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