Welcome to Season 2 of the No Reserve Podcast! In this in-depth episode, host Tim Peters explores the remarkable career of John Schultz, Chief Marketing and Technology Officer at Grafe Auction and President of the National Auction Association. John shares the breadth of his career starting with being a high school student employed at Wells Fargo, to working in his family's auction business, then joining Grafe Auction, and ultimately becoming one of its owners. He shares some helpful stories while offering invaluable insights into marketing, technology, and business growth.Recommended Marketing Books:"Day Trading Attention" by Gary Vaynerchuk"Confessions of an Advertising Man" by David Ogilvy"Tested Advertising Methods" by John Caples"How to Win Friends and Influence People" by Dale Carnegie2023 AMA Marketing Book Award Winners:Winner: "Using Behavioral Science in Marketing" by Nancy Harhut Finalist: "Brand Storytelling: Put Customers at the Heart of Your Brand Story" by Miri Rodriguez  "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business" by Paul Roetzer and Mike Kaput Key Highlights:John walks through the many changes in his teaching of auction marketing over 15+ yearsStrategies for business innovation and scalingThe importance of continuous learning and adaptationInsights into digital marketing and technology integrationListeners Will Gain:Practical marketing strategies for auction professionalsInspiration for personal and professional growthUnderstanding of how technology can transform business operations

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