ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why Quarterly Marketing Campaigns work"
Episode Synopsis
Why Quarterly Marketing Campaigns work
"When you're trying to communicate EVERYTHING, you're communicating NOTHING"
We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long.
Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities.
Check out our free guides on this topic and others at: msp-camp.com
"When you're trying to communicate EVERYTHING, you're communicating NOTHING"
We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long.
Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities.
Check out our free guides on this topic and others at: msp-camp.com
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