"Marketing is a skill, not a button to click."In this episode, Matt interviews Ben Heath, a performance marketing expert, discussing the common pitfalls small businesses face in marketing, the importance of understanding performance marketing, and the role of personal branding in business growth. They explore strategies for effective advertising, the balance between short-term and long-term marketing goals, and the significance of content in driving customer acquisition. Ben shares insights on how to choose the right advertising platforms and the future of his business as he aims to expand his personal brand.Timestamps:00:00- Introduction to Performance Marketing02:44 - Common Marketing Mistakes by Small Businesses05:00 - The Importance of Marketing Skills for Business Owners07:05 - Understanding Performance Marketing10:35 - The Balance Between Short-Term and Long-Term Marketing12:48 - Choosing the Right Advertising Platforms14:52 - Real-Life Marketing Strategies for Business Loans22:26 - The Role of Content in Advertising24:35 - Building a Personal Brand in Business30:44 - Future Plans and Business Growth Strategies__________________________________________________________________________________________========================Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ ▶ YouTube – No Bollocks Podcast - YouTube ▶ LinkedIn – https://www.li...

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