This episode isn’t about selling shoes. It’s about why millions of women aren’t moving – and how that’s silently impacting mental health worldwide.In this powerful conversation, Matt Haycox sits down with Ana Seixas, Head of Marketing for ASICS Middle East, to uncover the science, the stigma, and the surprising stats behind the mental health crisis in women, and how movement is the key to unlocking confidence, clarity, and calm.Did you know just 15 minutes of movement a day can boost your mental health?Or that women are 20% less likely than men to exercise globally, and it’s not because they don’t want to?Or that teenage girls who move between 15–17 are 70% more likely to continue exercising into adulthood?We’re diving into the global study by ASICS that reveals how lack of time, societal pressures, motherhood, and mental burnout are stopping women from moving, and how brands like ASICS are stepping up to change that through inclusive fitness communities, female-led initiatives, and science-backed gear that supports everybody.Timestamps 0:00 – Intro1:23 – How to Actually Say ASICS2:09 – The Study That Changed Everything3:58 – What Mental Health Questions Reveal 5:08 – Why Women Exercise Less 9:43 – Saudi’s Surprising Fitness Shift 10:46 – The 70% Teen Exercise Rule 13:32 – The Less You Move, The Worse You Feel 18:17 – Are Your Shoes Holding You Back? 21:25 – What Happened After the Study 23:06 – Why ASICS Focuses on Adults 25:34 – Do Shoes Differ by Region? 26:42 – How to Join ASICS Activities 27:24 – Final Takeaways Available on:Spotify | Apple Podcasts | Amazon Music | YouTubeFollow Matt for more no-bollocks business & lifestyle interviews: @nobollockswithmatthaycox Follow ASICS Middle East on Instagram: @asicsme________________________________________________________________________________________========================Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ ▶ YouTube – No Bollocks Podcast - YouTube ▶ LinkedIn – https://www.li...

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