Consumer Insight refers to a deep understanding of consumer behavior, motivations, and emotions that drive purchasing decisions. It goes beyond basic research and facts to explain why consumers act in a certain way. Strong consumer insights help brands create targeted marketing strategies, develop relevant products, and build strong emotional connections with their audience.Key Aspects of Consumer Insight:✔ Identifies unmet needs✔ Explains why consumers behave a certain way✔ Helps create demand & brand engagement✔ Provides a competitive advantage📌 Example: Apple understands that consumers value simplicity and creativity, which is why their marketing focuses on "empowering self-expression."🔹 Key Takeaway: Effective consumer insights drive better marketing strategies, product innovation, and brand loyalty. 🚀

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