For those of you who have been quietly asking yourselves: “When is Ray going to have someone on the show to talk about marketing?”, well, Bucky, this is your lucky day! In this episode, Joe Walker of Joe Walker Marketing Services calls in and chats about that very subject. Joe kindly educates me on topics such as Guerrilla Marketing, SWOT analysis, Fractional CEO-ing, why, how and when to create a business, business funding, presentations and his guest speaking services. He brings up an example of money NOT well spent trying to market a product (it happened during a Superbowl). When you might need to “rebrand” your product and why. Possible speed bumps when trying to expand nationally and much, much more (of course).

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