Why Personal Branding Is Your Secret Weapon as a FounderIn this episode, Chris breaks down why personal branding has become non-negotiable for startup founders in 2025 - and it's not about follower counts or going viral.⚡ Key Takeaways:Why AI makes your personal brand MORE valuable, not lessThe simple content strategy: 1 blog post + 1 video per week = complete brand presenceHow VCs actually evaluate founders through their personal brandsWhy social media followers don't determine brand strengthThe "lore" factor: Building stories that people remember and share📋 Chris's Personal Branding Framework"Define Your Mission - What makes you different beyond "making money"?Take a Stance - What do you stand for that others might disagree with?Create Two Types of Content - Video (authentic, can't be duplicated) + Written (deeper explanations)Use Social as Distribution - Drive people to long-form content, not conversionsShare Personal Stories - Build "lore" that makes you memorable🎯 The Real Test of Your Personal Brand: "What do people say about you when you're not around?" If connections can refer you based on what you're known for, you're winning.🔥 Hot Takes:Every founder should make their own content (AI can't replace your voice, face, and presence)Don't rely solely on social media - many successful founders aren't "killing it" on socialYour personal story matters as much as your product to VCsLet's connect:https://x.com/thecoachchris_https://thenextround.news

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