Let’s breakdown exactly how you can use content as leverage. This episode gets super tactical.Build in Public — Show the Journey* Share product updates, wins, and lessons learned weekly* Create “mini case studies” of customer results* Transparency builds trust — especially with early adopters and investorsCreate Educational Content for Your ICP* Teach, don’t just sell — solve your target audience’s problems in your content* Use blog posts, short-form videos, and webinars to establish authority* Leverage customer questions as your content calendarLeverage Other People’s Platforms* Guest on podcasts in your niche* Partner with aligned brands for webinars or content swaps* Tap into industry newsletters with guest articles or sponsored featuresGet your free Thought Leadership Scorecard! We’ll breakdown exactly where you rank and how you can improve practically overnight. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thehinesight.substack.com

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