In this episode of Playmakers, Playfly Sports CEO Craig Sloan sits down with two of the company's top commercial minds — Nick Cartan and Paul Asencio — for a candid conversation on what it really means to connect with sports fans. They challenge the outdated notion that simply buying into sports guarantees engagement, and instead focus on what it takes to create authentic, high-impact brand experiences. Nick shares how Playfly's commercial strategy is helping brands move from passive exposure to intentional activation, while Paul reflects on his first 90 days at the company and why he believes Playfly is uniquely positioned in the marketplace. Together, they explore the role of local audiences, the evolution of partnership expectations, and how the sports industry must evolve to meet the moment.

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