"Playfly FanScore: College Football Edition 2023" examines the state of college football fandom in 2023, highlighting that fan sentiment is very positive and growing. It notes a 15% increase in viewership during the early 2023 season, attributing this to factors like marquee matchups, star players, the transfer portal, and conference realignment. The source also points out that college football attendance more than doubles NFL attendance and details how fan loyalty is deeply tied to geography. Furthermore, it explores brand sponsorship receptivity, indicating that Group of 5 conferences surprisingly outperform Power 5 conferences in this area, and discusses the generational awareness of Name, Image, and Likeness (NIL) deals.

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