James Muir is the CEO of Best Practice International. He is a best-selling author, keynote speaker and consultant. James shattered records as both a field rep and manager. His guidance comes from experience and the school of hard knocks. Three decades of experience has given James a fresh, practical perspective on what works in real life and what doesn't. He is the Best-Selling author of The Perfect Close: The Secret to Closing Sales that shows sales and service professionals a clear and simple approach that increases closed opportunities and accelerates sales to the highest levels while remaining genuinely authentic.

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