The 1984 video for Magic by the Cars featured a wild cast of characters who rush to surround a backyard pool. Why? Lead singer Ric Ocasek walks on water while singing about how the feeling of being close with someone can be like magic. The entire crowd is fixated on Ocasek throughout the video, even after he leaves the water and walks around the pool’s perimeter. It’s the kind of attention that any brand would love to have.

But if you’ve ever been to a tradeshow, you know that most brands barely get the time of day from attendees, even if they’ve paid enormous sums of money to have their logo splashed all over tradeshow swag. But what if a brand brought along someone who could fixate the crowd like Ric Ocasek? While I didn’t ask him to sing, this week, I did talk with magician and infotainer, Anders Boulanger. His company, Engagify, specializes in driving brand engagement at tradeshows.

We discuss:
• The Art of Infotainment
• Engagement versus Awareness
• The Power of Emotion in Decision-Making
• Crafting Compelling Stories
• Cheat Codes for Engagement
• Engaging in a Virtual World

Connect with Anders on LinkedIn – https://www.linkedin.com/in/andersboulanger/

Engagify – https://engagify.ai/

Music courtesy of Big Red Horse – https://bigredhorseband.com/

Brought to you by Happitu – https://happitu.com/

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