While 1984’s This Is Spinal Tap was the genesis of the “mockumentary” genre, it hit so close to home that many viewers (even to this day) believe that Spinal Tap is a real band. The movie shows multiple event mishaps, including cancelled shows, improperly sized props, equipment malfunctions, and even a misbilling as a puppet show.

Working as and with musicians (especially those in the rock/metal/punk genres) has a way of leading to outrageous stories for all involved. Jarad Haggard has a few of those stories, having both been in bands and been the guy promoting concerts and handling band bookings for local venues. Today, he’s a Customer Success Manager for Thoropass. He joins the show to talk about the intersection of Customer Success and Events Management among other things.

We discuss:
• Jarad’s Early CS Lessons in a Retail Environment
• How Events Management and Customer Success Overlap
• Dealing with Challenging Customers
• How Creativity Can Enhance Customer Relationships
• Local Community Engagement

Connect with Jarad on LinkedIn – https://www.linkedin.com/in/jarad-haggard-89465658/

Thoropass – https://thoropass.com/

Music courtesy of Big Red Horse – https://bigredhorseband.com/

Brought to you by Happitu – https://happitu.com/

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