Next in Media

Next in Media

Por: Mike Shields
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
271 episodios disponibles

Latest episodes of the podcast Next in Media

Mostrando página 12 de 14

Consumers still don't trust marketers on the web – so here's what brands need to do. 29/09/2021
Why Traditional Marketers Like Mondelez Think They Can Build an Unassailable Advantage by Investing in Machine Learning Now 01/09/2021
Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate 25/08/2021
How Zillow Uses Data and Content to Figure Out if You Are Buying a New Home - Or Just Fantasizing 18/08/2021
Why Marketers Need to Embrace Putting Their Messages in the Hands of Creators 11/08/2021
McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back 04/08/2021
Why Marketers Will Be Far Better Off in a Privacy-First, Post Cookie World According to HubSpot’s Brinker 21/07/2021
NBCUniversal Believes It’s Time for Ad Agencies To Embrace Digital Measurement for TV 14/07/2021
I Want My CTV - Why Billie Eilish and Olivia Rodrigo Are Creating the New Prime Time - On Vevo 30/06/2021
How the Pandemic Paved the Way for a More Sophisticated Generation of CMOs 23/06/2021
"Brands Aren't Going To See It Coming" Why Marketers Are About To Be Rocked by the Creator Economy 16/06/2021
"The Market Is Huge" - Spotify Wants To Transform Podcast Advertising Just Like It Did Music 02/06/2021
Why Google Is Going Its Own Way in a Post-Cookie World 26/05/2021
“Traditional TV Is No Longer Delivering Mass Reach" - Why Roku Is Poised to Own the Streaming Ad Boom 19/05/2021
John Kosner Thinks Amazon May Hold the Future of Sports Broadcasting and Advertising in Its Hands 12/05/2021
Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing 05/05/2021
Why Global Ad Agencies Still Want Their Say in the Digital ID Wars 28/04/2021
Bonin Bough wants every CMO to be obsessed with getting your cell phone number 21/04/2021
Harry's Gabby Cohen Believes People Are Almost Ready to Get Dressed and Go Out Again - and That Brands Have a Chance to Reinvent Experiential Marketing This Summer 14/04/2021
IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web" 07/04/2021
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