Next in Media

Next in Media

Por: Mike Shields
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
271 episodios disponibles

Latest episodes of the podcast Next in Media

Mostrando página 10 de 14

The Trade Desk on fighting walled gardens and trying to keep Google honest 05/01/2023
2022 in review - Brian Morrissey on what happened to BuzzFeed, and whether AI is coming for the ad creatives 22/12/2022
Airbnb's marketing boss on why travel continues to roar -and may never be the same post Covid 13/12/2022
'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators 06/12/2022
Why misinformation is the next battlefront in brand safety 29/11/2022
YouTube wants credit for spending as much on content as Netflix - and getting more viewership 15/11/2022
As Hershey moves its budgets from TV to digital, everything is getting harder 08/11/2022
How Apple and TikTok Blew Up the Walled Gardens 31/10/2022
How two media agency executives uncovered a big problem in CTV 10/10/2022
Why Vox Media is going bigger into ad tech despite the skeptics 29/09/2022
"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers. 12/09/2022
"Perhaps we've not been vocal enough" - why the TV industry undercounts over the air viewers - and maybe overstates cord-cutting 30/08/2022
NBCUniversal and Paramount both want TV to be more accountable - the question is how 10/08/2022
Why Molson Coors wants the big TV companies to get over themselves and collaborate more 02/08/2022
"We need radical collaboration" - Why Doug Rozen, CEO of dentsu Media in the Americas, think media agencies may need to work together more 26/07/2022
Why brands like Bolt don't care about TV's old metrics rules 20/07/2022
"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies. 13/07/2022
"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent. 06/07/2022
'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media 29/06/2022
"I will be really sad" if brands go overboard in targeting consumers in Web3 22/06/2022
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