In this episode host Dan Keldsen interviews Jon Harris, the CEO and co-founder of BuzzIt, a platform designed to enhance attendee engagement and overall event experience.It's a tale of a pivot - dodging and weaving from one idea, connecting college students in big, anonymous classrooms, to much more... watch/listen for the details, in the meantime, here's the quick summary.Three Key Takeaways from BuzzIt's JourneyThe initial idea for BuzzIt was to create a location-based messaging product.BuzzIt pivoted to focus on improving attendee engagement and experience at events.The platform aims to cater to the unique needs of smaller, more frequent events.A Step-by-Step Process to BuzzIt's EvolutionInitial concept: John Harris was inspired to create a location-based messaging product after a bad experience with a food vendor.Pivot to classrooms: Realizing the potential for this product in educational settings, Harris and his team started using it in classrooms to help students connect.Transition to events: BuzzIt shifted to events, where it found a better market fit and started focusing on helping event organizers create better experiences for attendees.Covid-19 impact: The pandemic forced event organizers to adapt to virtual and hybrid events, and BuzzIt evolved alongside these changes to provide solutions for a niche market.📱 Buzzit began as a location-based messaging product🎓 Initially focused on classrooms for better communication🚀 Shifted focus to events and event organizers🌐 Adapted to online events during the Covid-19 pandemic🤝 Helps both attendees and hosts for better event experiences💼 Target audience: smaller, frequent events (75-150 people)⏳ Saves setup time for event organizers🌉 Bridges the gap between in-person and virtual attendees🎯 Not a one-size-fits-all solution,  tailored to a niche market🗣️ Strong engagement with clients to understand their needs

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