How El Tímpano unlocked a new revenue stream by serving “hard-to-reach” communities

23/08/2021 26 min Temporada 1 Episodio 6

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Episode Synopsis

Reader revenue often gets talked up as the future of local news, but what about the people who can’t afford to pay? In this episode of News Guest, Candice talks with El Tímpano founder Madeleine Bair about meeting information needs in low-income communities — and how her nonprofit newsroom unlocked a new revenue stream by doing exactly that.

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