Setting fashion years in advance

09/11/2016

Listen "Setting fashion years in advance"

Episode Synopsis

Ever wonder how it’s decided that something is “in” one moment and “out” the next? 99% Invisible, a podcast all about the hidden decisions and forces that shape our world, trains a curious eye on trends and fashion forecasts in this episode – and finds a company that exerts a profound influence on what we all believe is “cool.”