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Listen ""Britain as a brand." IAA Business Lunch with Joss Croft from VisitBritain."
Episode Synopsis
: http://www.netcommunities.com/blogSpeaking at the IAA Business and Networking lunch in September 2013, Joss Croft who is the Marketing Director of VisitBritain discusses how "Britain the brand" is marketed abroad. He describes how the United Kingdom is sold to the rest of the world as a tourist destination and what lessons can be learned from their strategy and how they might be applied to business and brand building.
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