Season 1: 'The Branding Series' / Episode # 9'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important.Guest Bios:Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)What to listen out for:2.06 The UK 'KFC chicken crisis' brand damage case study9.15 What is brand damage in every day language11.36 How brand damage manifests online & hurts businesses15.11 The causes of brand damage that all businesses should look at for17.43 The danger of Google to brands as a permanent online record20.42 Why having zero social media presence is a huge business risk to companies and business owners21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld23.30 How the 'me too' movement has changed everything for brands25.29 The positive example of QBE insurance as a brand damage case study27.06 The importance of having a 'crisis management plan' in place31.33 NERD SUPER POWER - recurring segment34.05 The concept of reputational credit & why it' so important36.18 How to deal with bad Google reviews for your business41.16 The impact of brand damage on culture and the ability to attract good talent46.34 NERD UNDER PRESSURE - recurring segmentResources & links:UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioningGlass Door is an employee review site of workplace culture https://www.glassdoor.com*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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