Season 2: 'Product development', Episode 10The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.auBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.What to listen out for:2.22 Vegemite brand fail story10.01 Don't put all your eggs in one basket13.43 Launch small and test23.35 The power of community in a successful product launch25.40 Rolling out comms across all online channels such as socials, email27.56 Using friends as first customers31.28 The danger of focusing on big corporate customers for B2B39.57 Using a pre-launch wait list to build anticipation & demand45.22 RECURRING SEGMENT: Nerd under pressureResources & links:Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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