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Listen "#19. We need to talk about ‘Business Models’: choosing the right pricing & distribution for your product"
Episode Synopsis
Season 2: 'Product development', Episode 7Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.What to listen out for:02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models13:25 Learn the Pirate Methodology of measuring business success17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management23:55 Why SAAS is often favoured by VCs? 30:12 Why JS Health is using the subscription model to market and distribute their vitamin products?34:10 Buy Now Pay Later Digital Marketing offer from our sponsor 37:51 NERD UNDER PRESSURE - regular segment with Ben ThompsonResources & links:Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-designIkea current size https://en.wikipedia.org/wiki/IKEA*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
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