Season 2: 'Product development', Episode 3'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.auBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.What to listen out for:1.52 Google Glass story8.56 Venn diagram of 3 x core product strategy concepts9.34 'Externalities' defined & explained11.39 'Differentiating & diffusing' - key step in product planning14.21 How long it takes to do product planning properly16.08 THE NERD-O-METER recurring segment19.44 'Empathy mapping' - a key step in the product planning phase25.59 How & why the agile framework was developed32.20 Psychometrics vs demographics in product design39.02 What is 'wireframing'?41.43 The importance of first principles in product development47.10 Closed beta testing vs open beta testing53.15 NERD UNDER PRESSURE - recurring segmentResources & links:Google Glass story https://en.wikipedia.org/wiki/Google_GlassDon't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4Agile product development https://en.wikipedia.org/wiki/Agile_software_development*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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