Season 2: 'Product development', Episode 1All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success.Guest Bios:Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)What to listen out for:3.05 The story of Fender guitars and their hit product 'the Stratocaster'.6.48 Henry Ford quote on product development9.50 Jony Ive and the iPhone design10.35 The 'Double diamond' framework14.09 The 'Five W's' framework18.05 'Customer value pyramid' - tool18.45 'How might we statements' - tool23.26 Why product design frameworks are so important25.00 'Jobs to be done' framework33.45 What it's like to work in product design at Uber35.00 Building products vertically vs horizontally39.50 The origin story of Viking whisky bar Mjolner43.04 The role of creativity in product design53.00 Create a product that is better than the person expected, that's when you're winning57.54 NERD UNDER PRESSURE - regular segmentResources & links:History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950sThinking fast & slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.htmlJobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-doneDouble diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up.*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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